CHANGE, CULTURE & COACHING
Professional Coaching & Consultancy:
Transforming change into growth
My mission is to help you navigate times of change by offering support and structure through empathetic coaching, culture and change strategy. Whether you’re leading a team going through organisational changes, looking to roll out AI adoption, or planning a digital transformation project, I can help you take the next step with confidence, clarity and grace.
I offer 1:1 coaching, specialising in Leadership and Change, as well as consulting services in Streaming, Digital Transformation and human-centric AI Enablement.
Book a free, no-commitment discovery call with me to find out more.
WHAT I BRING
16 Years’ Professional Experience
Non-judgemental safe space
Certified Professional Coaching (Level 5)
Change Management Foundation & Practitioner (APMG)
WHAT I OFFER
1:1 Coaching
Coaching Culture Frameworks
Culture Change Strategy
Tech & AI Enabled Transformation
WHAT YOU’LL GAIN
Renewed Confidence
Transformational Growth
Clear Action Plans
Purpose-Led Teams
Meet Alex
Alexandra Wall is a BAFTA Nominated Editorial Leader, Change Consultant and Accredited Professional Coach with over 16 years’ experience in Streaming, Broadcast Media & Tech. A former Channel 4 employee of 12 years, she brings a wealth of knowledge and first-hand experience in Streaming, Broadcast Media and Leadership. She is also an accredited Professional Coach and Change Management Practitioner (APMG).
Today, Alex helps businesses and leaders drive change through a combination of co-active coaching, culture change strategy and expert consultancy in Streaming and AI-enabled business transformation.
An avid learner of human behaviour and psychology, Alex offers a fresh, people-centric perspective to organisational change and leadership, equipping you with the confidence, tools and principles you need in order need to thrive.
Book a call with me today and let’s begin.
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16 Years’ Professional Experience in Leadership, Streaming & Editorial
Non-judgemental safe space
Certified Professional Coaching (Level 5)
Change Management Foundation & Practitioner (APMG)
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1:1 Coaching
Coaching Culture Frameworks
Culture Change Strategy
Strategy Consultancy
Tech & AI Enabled Transformation
Personal Brand & Leadership Coaching
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Renewed Confidence
Transformational Growth
Clear Action Plans
Comms Plans
Purpose-led teams
“You can choose courage or you can choose comfort, but you cannot choose both.”
Services
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Culture & Change
Services
• Change Management
• Culture Change & Leadership
• Organisational Design
• Culture Frameworks
• Comms Plans
• AI & Tech Business Transformation
Specialisms
• Restructures & Redundancies
• Organisational Change
• Ways of Working
• AI & Tech Enablement
• AI Adoption in Creative Teams
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Coaching
Services
• 1:1 Coaching (1 hr sessions)
• Coaching Packages ( 6 x 1 hr sessions)
• Coaching Frameworks for Businesses
• Coaching Culture Workshops
Specialisms
• Leadership & Change
• Embodiment & Gestalt
• Confidence Building
• Creative Alignment
• Coaching Culture in Business
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Consultancy
Services
• Streaming Strategy & VOD Expertise
• Editorial Strategy
• Content & Curation
• Branding & Social Media
Specialisms
• Streaming & Broadcast Media
• Editorial Leadership
• Personalisation
• Creative Alignment
• Brand Integrity in an AI Age
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Personal Branding
Services
• How to market yourself
• LinkedIn and Personal Brand Strategy
• CV and cover letter support
• Career Pivot Coaching
• Interview Preparation
Specialisms
• Redundancy & Job Search
• Returning to work
• Career Pivot
• Navigating Life Changes
• Relocation
My Coaching Practice
Coaching is a transformative tool that can help you gain confidence, unblock self-limiting beliefs and discover your true potential. Working together, we can achieve that by improving your self-image (and self-talk), helping you identify your goals and improving your self-awareness.
As a co-active coach, I am committed to helping you realise your own potential, believing that you are naturally creative, resourceful and whole.
I use my skills as a coach to bring active listening, powerful questioning and intuition to create a non-judgmental safe space for us to discover what might be holding you back.
Whether you’re a leader navigating organisational changes, or simply looking to plan your next career move, I can help.
Click here to find out more about my 1:1 coaching packages and let’s get started.
Do you need help motivating your team?
During times of change, it’s vital to provide a safe space for people to give feedback, build trust and resilience, find purpose and understand their role in the business. As leaders, the role we play during these times is crucial, both in our behaviour and the language we use. Your actions have a direct impact on the success and happiness of your team.
How do you ensure they remain engaged and motivated whilst dealing with uncertainty and structural changes? Through individual and group coaching, I offer a confidential safe space where we can build that shared sense of trust together, helping you connect and inspire your team. As a Change Management Practitioner I will give you the tools and practices to be able to lead with authencity, courage and confidence.
Coaching Culture Frameworks
Looking to create a coaching culture in your workplace? As a coaching consultant, I offer co-designed coaching frameworks and can help you create and foster a coaching culture in your organisation. Ask about my bespoke framework and methods to drive engagement.
Book a call with me today to discuss all things coaching.
Qualifications & Accreditations
Latest blog posts
Ready to start?
“Change is uncomfortable and hard as hell. When leaders expect others to change without participating + holding themselves accountable - it’s almost impossible.”
My Mission
Change is everywhere. As we all know, the market is challenging and businesses and individuals are facing huge life-impacting changes. Restructures and redundancies are rife. And all too often, we, as leaders aren’t equipped with the necessary tools to navigate that change, be that from an organisational design point of view, from a culture change point of view and perhaps most crucially, from a people-centric point of view.
I am no stranger to change, having faced multiple rounds of redundancy in the past, and recently choosing to take redundancy to start a new path, as well as relocating to a new city.
I’ve led teams through prolonged periods of uncertainty, represented colleagues as an employee representative in Channel 4’s regional restructure 4AlltheUK, and witnessed first-hand the impact that strategic changes can have on an individual. And my training as a professional coach and change manager has taught me about what people need in order to feel safe, what is the best environment for change.
These experiences have led me to explore the concept of change and how we as humans can navigate it, both in life and in business.
For me, the answer is quite simple. Change rocks trust in a business. And maintaining (or rebuilding) that trust demands vulnerability, clear communication, consistent information and a structured timeline. It requires leaders to be fiercely human, to be brave and perhaps most importantly, to be honest. And it’s important to not gloss over the bad stuff.
My mission is to help you navigate organisational and personal change by offering support and structure through empathetic coaching, culture change & leadership strategy or career transition support. Whether you’re leading a team that’s currently going through structural changes, facing redundancy yourself or looking to make a personal change, I can help you take the next step with confidence, clarity and grace.
Together we can discuss how we can work together to navigate that change with confidence.
Read about my coaching practice, explore my services and book a free discovery call.
I’ve been thinking a lot about the kind of coach I want to be, and the type of people I want to help. I talk a lot about leadership and change, but that doesn’t mean I only want to coach ‘leaders,’ in fact, I want to help you become one. So here are my 5 tips to becoming your own leader. And if you’re in a leadership position, how many of these do you practice?