ALEXANDRA WALL
DIGITAL NATIVE • CERTIFIED COACH • STYLIST
FREELANCE PROFESSIONAL
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Editorial Curation & Homepage Strategy
Personalisation Strategy
Streaming & VOD
Former Head of Streaming Editorial for Channel 4, British Broadcaster (PSB)
Key player in digital transformation and growth of Channel 4 Streaming
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Digital Strategy for small businesses, solo entrepreneurs and large corporations.
Brand Ideation & Positioning Strategy
20+ years’ experience in digital (web, applications, social and mobile), having worked in Social Media, Digital Marketing, Web Design & UX, Tech Start Ups and Media & Broadcasting.
Digital and social expertise, latest trends
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Change Management Practitioner (APMG)
Qualified change consultant and practitioner
Led cross-functional teams through periods of change and exponential growth
AI Adoption & Change Readiness
COACHING
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Professional Coaching for Individuals
EMCC Accredited
Specialism in Leadership & Change
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Objective & Goal Setting
Ways of Working
Helping teams come together in times of change
Creative Alignment
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Coaching Culture and Internal Network Building
Coaching Guidelines & Frameworks
How to create and maintain a coaching culture
STYLE COACHING
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Define your style goals
Learn your colour season
Declutter your wardrobe
Personal Shopping
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Understand colour theory
Learn your season
Style your season
Colour palettes
Make Up & Hair recommendations
Colour Season Studio - colour analysis, styling & staging for interiors
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Grow your confidence
Navigating life’s changes together
Self-image and body positivity
WHAT I BRING
16 Years’ Professional Experience
Non-judgemental safe space
Collaborative & Inspiring Frameworks
EMCC Coaching Accreditation
Change Management Foundation & Practitioner (APMG)
WHAT I OFFER
Digital & Product Strategy
Branding Ideation & Development
Professional Coaching
Style Coaching (The Clothes Coach)
Colour Analysis (The Colour Season Studio)
WHAT YOU’LL GAIN
Clarity and purpose, whatever your goals
Transformational growth when navigating change
A clear action plan for yourself, or your teams
Renewed energy and confidence
Guidance & Empathetic Support
Meet Alex
A true digital native, Alex grew up on the internet. She brings over 20 years’ experience in digital (web, applications, social and mobile), having worked in Social Media, Digital Marketing, Web Design & UX, Tech Start Ups and Media & Broadcasting.
Alex is knowledgeable and passionate about all things digital and social and openly describes herself as a technology geek, but with a background in visual arts - having been an avid painter in her youth and studying Art & Design at University - she also brings a creative eye to her work, particularly in design, branding and colour theory.
As well as offering freelance professional services in Digital Strategy, Branding, Coaching & Change Management, Alex also offers personal styling and colour analysis as “The Clothes Coach.” In 2022, Alex launched The Clothes Coach (or Alex’s Outfit) to bring together her passion for helping people through coaching, and her love of fashion and styling. Check out the website here.
Having spent the bulk of her career working in Media in London, Alex has now returned to Lisbon, Portugal where she is looking to connect with local businesses to explore opportunities for collaboration, as well as to reconnect with the country she grew up in.
Some more facts about Alex:
Alex is a BAFTA Nominated Editorial Leader, Change Consultant and Accredited Professional Coach with over 16 years’ experience in Streaming, Broadcast Media & Tech.
A former Channel 4 employee of 12 years, she brings a wealth of knowledge and first-hand experience in Streaming, Broadcast Media and Leadership.
She is an accredited Professional Coach (EMCC) and Change Management Practitioner (APMG).
PT: Caso prefira comunicar em português, não hesite em informar-me. Terei todo o prazer em apresentar o meu trabalho e os meus serviços
~SERVICES~
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Coaching
Services
• 1:1 Coaching (1 hr sessions)
• Coaching Packages ( 6 x 1 hr sessions)
• Coaching Frameworks for Businesses
• Coaching Culture Workshops
Specialisms
• Leadership & Change
• Embodiment & Gestalt
• Confidence Building
• Creative Alignment
• Coaching Culture in Business
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Digital Strategy & Branding
Services :
• Digital Strategy - web, applications, digital products
• Brand Idea Development
• Brand Naming & Positioning
• Logo Design & Colour Theory
• Audience Insights - Identifying your niche
Specialisms:
• Digital Strategy
• Website Curation , IA & UX
• Logo Concept & Design
• Web Design (Squarespace)
• Domain & Email Setup
• Social Media Strategy
• Ongoing support
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Style Coaching
Services
• Personal Styling & Coaching
• Colour Analysis (Virtual & In-Person)
• Personal Shopping
• Wardrobe Edit (Decluttering)
Specialisms
• Self-Image & Body Positivity
• Colour Analysis Theory (12 Seasons)
• Fashion & Styling Trends
• 1:1 Coaching (EMCC Accreditation)
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Colour Analysis
Colour services for personal style and interiors.
Services
• Colour Consultation - personal styling and/or interior design
• Home Staging for Property Managers
• Visualisations & Mood boards
• Product & Material Recommendations
• Finishings Guides (Interiors)
Specialisms
• Colour Analysis Theory using the 12 season system
• Colour Design for your home - pre- or post construction
• Personalised Recommendations
• Colour Combinations
• Paint & Wood Selection
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Consultancy & Project Work
Services
• Streaming Strategy & VOD Expertise
• Editorial Strategy
• Content & Curation
• Branding & Social Media
Specialisms
• Streaming & Broadcast Media
• Editorial Leadership
• Personalisation
• Creative Alignment
• Brand Integrity in an AI Age
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Change Management & Culture Strategy
Services
• Change Management
• Culture Change & Leadership
• Organisational Design
• Culture Frameworks
• Comms Plans
• AI & Tech Business Transformation
Specialisms
• Restructures & Redundancies
• Organisational Change
• Ways of Working
• AI & Tech Enablement
• AI Adoption in Creative Teams
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Personal Branding
Services
• How to market yourself
• LinkedIn and Personal Brand Strategy
• CV and cover letter support
• Career Pivot Coaching
• Interview Preparation
Specialisms
• Redundancy & Job Search
• Returning to work
• Career Pivot
• Navigating Life Changes
• Relocation
Testimonials from clients and colleagues
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Linette Zaulich, Head of B2C & Director Unscripted, ZDF Studios
“Alex really understands how to redirect personal experiences into a bigger perspective and desired outcomes. In only three sessions I got to benefit from her experience in Change management and learned a new method of reframing beliefs and interpretations. It's a real pleasure working with her.”
Linette was Alex’s coaching client
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Diarmid Thackery, Audience Insights
“Alex is an excellent colleague. In her role at Channel 4 I admired how she constantly asked the right questions at the right time to enable us all to push Channel 4 streaming’s product strategy forward. She always sought to align teams on common goals, leading with a determination to constantly improve. On a personal note, she also helped me through various challenges using coaching techniques that enabled me to find the best way forward. Thank you, Alex.”
Diarmid and Alex were colleagues at Channel 4
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Poonam Davé, Head of Pictures & Marketing Operations, Channel 4
“Alex is personable, collaborative and dedicated to finding solutions to complex problems including challenging the status quo if it was the right thing to do to move the business forward.
She and I worked together on a business transformation paper to improve operational efficiencies of our imagery on platform and drive growth (aligned to business strategy) using AI tools as a means to drive long term success. Not an easy task given employee nervousness in AI. I’d recommend her for any complex project that require change - she’ll be focused, think differently and deliver!”
Poonam and Alex were colleagues at Channel 4
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Kate Clayton, Sports Marketing Lead, Channel 4
“Alex has fantastic coaching skills that are an asset to any employee, brand or company, with a great balance of challenging questions along with care and attention to the coaching discussions. I would highly recommend”
Kate was Alex’s coaching client
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Lucy McCarthy, Senior Insight Business Partner, Channel 4
“My sessions with Alex are cathartic. I come out of them feeling lighter and with a plan. They have been a real asset in navigating a new role.”
Lucy was Alex’s coaching client
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Patricia Board, Picture Commissioner, Channel 4
“I worked with Alex for 18 months through a Channel 4 scheme, and she was an exceptional work coach. She helped me identify my core values and career goals, guiding me with insightful reflections and practical strategies. Our regular sessions empowered me to find the answers within myself and take meaningful steps toward achieving my professional objectives.”
Patricia was Alex’s coaching client
My Coaching Practice
What is Coaching?
Coaching is a transformative tool that can help you gain confidence, unblock self-limiting beliefs and discover your true potential. Working together, we can achieve that by improving your self-image (and self-talk), helping you identify your goals and improving your self-awareness.
As a co-active coach, I am committed to helping you realise your own potential, believing that you are naturally creative, resourceful and whole.
I use my skills as a coach to bring active listening, powerful questioning and intuition to create a non-judgmental safe space for us to discover what might be holding you back.
For Individuals
Are you navigating a big life change or dealing with a period of absence from work?
Whether you’re facing redundancy, looking to make a big career change or move, I can help you navigate times of change by offering a supportive, empathetic safe space.
For Small Business Owners
Need help setting up your business?
With years of experience in Marketing, Digital and Product, from a strategic, legal and creative angle, I can help you set up your business and make key decisions to get your business and brand set up.
For Leaders & Managers
Leadership & Change Management Focus
During times of change, it’s vital to provide a safe space for people to give feedback, build trust and resilience, find purpose and understand their role in the business. As leaders, the role we play during these times is crucial, both in our behaviour and the language we use. Your actions have a direct impact on the success and happiness of your team.
How do you ensure they remain engaged and motivated whilst dealing with uncertainty and structural changes? Through individual and group coaching, I offer a confidential safe space where we can build that shared sense of trust together, helping you connect and inspire your team. As a Change Management Practitioner I will give you the tools and practices to be able to lead with authencity, courage and confidence.
For Learning & Development Leaders
Coaching Culture Frameworks & Strategy
Looking to create a coaching culture in your workplace? As a coaching consultant, I offer co-designed coaching frameworks and can help you create and foster a coaching culture in your organisation. Ask about my bespoke framework and methods to drive engagement.
Book a discovery call to find out more about my 1:1 coaching packages and let’s get started.
Qualifications & Accreditations
Ready to start?
“Change is uncomfortable and hard as hell. When leaders expect others to change without participating + holding themselves accountable - it’s almost impossible.”